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A Brief History of Work 2: The Win-Win Instinct

And Then There Were Toolmakers


Down through history, toolmakers and technologists played arguably one of the most critical roles in advancing the human species from the Stone Age to the Space Age. We've gone from throwing rocks to launching rockets to Mars in about 7 million years; the estimated date human history began. This is pretty impressive when compared to the 165 millions years the dinosaurs had to roam the earth, and they never came close to inventing even the simplest stone tools, let alone space shuttles and the Internet.

How we got here is not an easy question to answer, but scientists are pretty sure that technology savvy humans played a key role. Archaeologists estimate that the earliest humans (Homo habilis) stood upright 4 million years ago. Then came Home erectus around 2.5 millions years ago, who had a brain half the size of modern humans. About the same time our distant cousins, Homo sapiens, started chipping the first stone tools. Between 130,000 and 40,000 years ago, Homo neanderthalensis arrived as the next innovation of human beings. They had brains slightly bigger than our own, and were the first humans to leave behind evidence of burying their dead and caring for the sick. According to Jared Diamond, evolutionary biologist, human history took a "Great Leap Forward" around 50,000 years ago. While digging through Neanderthal trash dumps, archaeologists found standardized stone tools, jewelry, fishhooks, engraving tools and awes, needles, harpoons, spear-throwers, bows and arrows, cave paintings, statues, and musical instruments. Diamond states, "some momentous change took place in our ancestors' capabilities between about 100,000 and 50,000 years ago." Scientists are getting a clearer picture of what might have triggered this great leap.

We know through the science of biology that humans have among the biggest brains of all earthly species. Given our current talents, we can extrapolate that early humans had the ability to plan into the future, and use imagination to invent new ways of doing things. But are a supercomputer brain and a finely engineered grasping hand, given enough time to experiment, all it took to get us here? Yes and no, that is, something in addition to our genetic intelligence helped get this far. What could've prompted early humans into the innovation frenzy that lead to the modern world?

Social Status and Cultural Evolution


What happens when you mix scare resources; the human genes to create mutually beneficial relationships, i.e., "win-win" instincts; genes to compete for those scarce resources, "win-lose" instincts; with technological ingenuity and let it bake for 5 millennia? Society and culture. Evidently, the innate human drive to pursue social status, to elevate social standing, really got human evolution rolling. Social biologist Robert Wright states, "We all relentlessly, if often unconsciously, try to raise our standing by impressing peers. We especially value the friendship of high-status people (since alliance with the powerful tends to come in handy)." Wright is arguing that organized human culture was launched, rather unintentionally, in part due to status seeking (a win-lose instinct). This "asocial" or self-centered instinct worked in mysterious ways to create interdependent relationships (win-win), which in payoff increased everyone's chances of survival. For example, when someone invented a better hunting technology, motivated by the promise of a higher social standing, the whole family got more to eat. With several families working together, sharing resources in hard times, the whole groups' ability to adapt to harsh circumstances was improved. With this simple insight, humans gradually pushed social organization from the family unit to a more complexly organized "tribal" culture.

Stealthily, the human win-lose instinct kept pushing our hunter-gatherer ancestors toward more and more complex social organization; they didn't stop at the tribe, chiefdom, or city-state. So as the social evolutionary story goes, one of the keys to our ancestors' survival was to keep the "Bigman," or that guy at the top of the hierarchy in his or her favor. The more powerful your friends, the more food and resources you had access to. Can you guess who had the best advantage at impressing their peers and attracting powerful friends? You got it--the technology innovators. Wright proposes, "The ongoing quest for social status is a great spur to cultural innovation. We don't know who invented the rabbit net, but we can safely assume it didn't hurt his or her popularity. One sure way to elevate your standing is to create something that is widely adopted and praised." From the beginning, human beings have been inventing technologies that made daily life easier, where each invention also acted to further reinforce the benefits of cooperating. With the survival advantages of win-win behavior, the tribe shifted the brunt of the competitive instinct toward combating common enemies, wisely so, since civil war tended to make daily life pretty dangerous. Unwittingly, the interplay of human altruistic and competitive instincts drove human ingenuity to invent technologies. In turn, technology fostered something equally worthwhile--communication.

Nature's Secret Plan


Getting to today's world wasn't as easy as it sounds, nor did humans particularly do it for altruistic reasons. There was a lot of suffering, warring, and human exploitation along the way. Although humans are born to be deeply cooperative, our deeply competitive instincts usually take over when resources are scarce. Yet, we learned that by banning together, everyday life got a little easier. Here in lies the paradox of human nature; we are driven to play both "win-win" and "win-lose" games. Unfortunately for our ancestors, win-lose was the predominant game, well into the 20th Century. Ironically, history's win-lose games actually benefited mankind in the long run, today's world is increasingly more cooperative. It seems nature had a secret plan--if there were no win-lose instinct to create social friction, likely humans would not have been as driven to innovate. Should we appreciate the "selfish" side of human nature for prompting our inventiveness? On the whole, the answer seems to be a big YES.

All in the Same Boat


As cultural evolution continued, tribal chiefs realized that in order to stay at the top they had to share resources, if they didn't they would soon be replaced with someone more generous. The big lesson revealed in human history is that by exploiting others, we eventually learned that we're all in the same boat together. Both the winner and the loser suffer casualties, and both had to struggle for survival. Rather than keep beating each other up, it was clear that win-win games produced longer lasting payoffs. For example, you would quickly lose friends if you didn't share your success and power. The chief wouldn't remain the "Bigman" if the tribe felt cheated. In another example, if I have a successful hunt, and share my surplus with the next door neighbor who didn't, I have an insurance policy for when I have bad times. Taking this to a larger social level, the next time an outside intruder comes by, we now have the "social" fabric to ban together and fight off a common foe. Working together, fighting together, early humans were benefiting by "communicating" information.

The act of warring with other people, a win-lose game, has steadily edged the whole planet toward more "global" win-win relationships. The winner of the battle usually realizes that in terms of human life, nobody really wins. In the long-term, both sides come out ahead by building new agreements to keep the peace. For example, after WWII, the United States helped to rebuild Germany and Japan. Just 50 years later we've established highly interdependent relationships. Can you imagine what the world would look like today if we had stayed enemies? War has clandestinely served as an information "technology." When diverse human cultures clashed, then mixed, the seeds for an information revolution were planted.

The Invisible Brain


The syncopated dance between the human instinct to pursue status (asocial qualities), and cooperate (social qualities), operated as a constant back beat to the human song of invention. Put a critical mass of people together, add culture and tools, and magic happens. When tribes gave way to a larger social structure, the agrarian chiefdom, another great leap occurred. What's the first thing that you run out of if you put lots of people together in a small geographic area? Food. Some cultural evolutionists consider the first "information revolution" to be farming. But what does food got to do with information, you might ask? Well, agrarian cultures made it possible to support a larger group of people in close quarters. Suddenly, the costs of transmitting information, i.e. new ideas, dropped way down. Yes, farming was largely an energy technology; putting food on the table was of prime importance. But, it also brought a whole new level of communication into being. In order to harness farming technology, a more complex "information processing" had to take place to run the daily workings of an agrarian economy. Humming along, a densely packed group of talented humans, communicating like never before, is what Wright calls an "invisible brain." Like densely packed neurons, humans living close together were a smarter information processing system. Once this first invisible brain was born, the frequency of innovative technological inventions (as well as better ideas on how to govern) has been on an exponential climb to the modern world.

Information Powers the Masses


In order for larger social structures to operate effectively, i.e., the city-state polity, another leap in information technology had to happen--writing. In times when most societies were non-literate, the adage "knowledge is power" has more meaning. Writing lead to more efficient ways of spreading information, which began the movement of empowering the downtrodden masses. Robert Wright elaborates, "The informal justice system of a chiefdom just wouldn't do now that daily life involved so many close encounters with people who were neither relatives nor acquaintances. So the government had to build a new anti-cheating technology, (writing down laws)--a new technology of trust--trust not just in economic justice, but in the larger social contract, the mutual nonaggression pact that, by relieving people of fear and suspicion, smoothes all kinds of cooperative efforts.

Interestingly, money, another information technology, acted as a catalyst for cultural evolution. With invention of coins, money in your pocket (as opposed to an ox) gave you consumer power, "empowered" you to satisfy your wants, and simultaneously made you a key player in expanding the supply and demand economy. Once people started participating in trade, making themselves integral part of the marketplace, it got harder for the elite few to get away with exploiting the poor majority. Again, when we're all in the same boat (benefiting from a growing economy) it makes more sense to be egalitarian.

One Big Boat


Today's global society, equipped with democratic international organizations like the WTO, IMF, and United Nations, is a testament to what humans are capable of when given access to free flowing information. The more we humans are exposed to the wider world around us, the more we seem to get along. As an information technologist today, you are standing on the shoulders of all the innovators before you. Their cumulative efforts, over thousands of years, brought us extraordinary physical technologies (the Internet), and social technologies (Democracy) well beyond Neanderthal man's wildest dreams. My hat's off to you! If you're asking, "How can I make the world a better place?" remember--we're all in the same boat. If you're listening to your instincts, you're bound to dream up something that we'll all enjoy.
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Quotes to Inspire
This is the true joy in life, being used for a purpose recognized by yourself as a mighty one: being a force of nature instead of a feverish, selfish little clod of ailments and grievances, complaining that the world will not devote itself to making you happy.

~George Bernard Shaw
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©2003 Pathfinders. All rights reserved. Articles copyright Pathfinders and Anthony Spadafore.